Marketing remains one of the last unregulated industries and without ground rules that determine how businesses can market, bad habits and dodgy unethical practices take over.
Traditional marketing teaches us to prioritise the sale by any means necessary and some of the most well-known marketing strategists work with psychologically developed methods rooted in manipulating, shaming and tricking their customers into making purchases.
Even those businesses set up to be different and to empower fall prey to these tactics, leaving the business owners feeling out of alignment with their own messaging and marketing and comms strategies.
Ethical marketing isn't just committing to not use countdown clocks because they increase anxiety or to not add customers to your email list without their explicit permission.
Ethical marketing has to touch every aspect of the business and the business owner's life. It is holistic and it is a mindset.
Ethical marketing is slow marketing.
Ethical marketing is about presence and intentionality.
Ethical marketing is from the inside out and the outside in.
Ethical marketing is empowering.
At Northern Bee Marketing, we adhere to ethical tactics to ensure marketing feels good for us, our clients and their customers too.