December. Undeniably the most festive time of the year. The kids are out of school, twinkly lights fill the sky and there may even be some snowfall. But December is so much more than presents, mince pies and jolly Santas! It is loaded with month-long observances that encourage self-improvement and raise awareness. On a week-by-week basis, you'll find a list of observances that celebrate mundane habits and healthful mindfulness. Don't forget those one-off holidays! In addition to days celebrating food, there are opportunities to get crafty and to practice positivity. There's so much more than naughty elves and carol singing in December!
December Month-Long Celebrations
These celebrations last for the entire month of December. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them!
There's plenty to observe, celebrate and raise awareness of each week in December! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally!
It's the one-off days and holidays that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in December!