Marketing remains one of the last unregulated industries and without ground rules that determine how businesses can market, bad habits are allowed to take precedence.
The norm in corporate marketing is to prioritise the sale through any means necessary. Marketing strategists work with psychologically developed strategies to manipulate, shame and trick consumers into making purchases.
We have become so accustomed to shameful marketing practices that we rarely even realise when they occur. Practices such as photographing mashed potatoes and passing them off as perfect scoops of ice cream, peddling people's fears to sell luxury items and bodyshaming as a means of selling clothing are all so common place in the marketing industry but are unethical.
Ethical marketing seeks to put the person before the sale.
It does not shame its audience.
It does not adhere to dodgy smoke and mirrors.
It does not peddle on fears or anxieties to close a deal.
It is empowering, it is trusting your audience to make an informed decision about your product or service by giving them all the facts and honouring their agency in choosing.
Northern Bee Marketing is delighted to be able to assist corporate marketing teams with strategeies and techniques to make their marketing ethical.
This process isn't one that will be easy. It will require unlearning and undoing a lot of shady practices your marketing team would have learned as industry standards. But what we gain through hard, honest work is an audience who will respect you for respecting them and sales gained legitimately and not through swindling.
We offer the following Ethical Corporate Marketing Services:
Because every corporation is unique, it is best to have an initial chat to discuss your needs and requirements regarding ethical marketing. Please click the button below to book a no-obligation, free call with Anyo to discuss how we can work together.
Anyo serves as the Marketing Strategist for the ethical move, a movement founded by Alice Karolina to establish more ethical marketing.
At Northern Bee Marketing, we are committed to marketing our own services and products in an ethical way. We also employ ethical marketing practices in our done-for-your marketing services.
We teach ethical marketing practices in our done-with-you marketing courses and sessions.
Northern Bee Marketing is the trading name of Northern Bee Marketing Ltd and is a company registered in England and Wales with company number 13047919
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