Love is in the air in February, but since we're not in the Dark Ages anymore, we're not just talking about romantic love - even platonic love reigns supreme this month! But of course, Valentine's Day isn't the only thing worth celebrating this month! You'll find plenty of opportunities for observing and celebrating in February from month-long observances celebrating ethnic history to an emphasis on our real soulmates, our friends, to quote Carrie Bradshaw. On a week-by-week basis, you'll find plenty to smile about with observances celebrating food and the literature we love from our childhood. And the coup de grâce of special days and holidays: those one-offs. Whether you're single and ready to mingle or boo'd up, there's plenty to celebrate this month and lots of love to go around!
These celebrations last for the entire month of February. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them!
There's plenty to observe, celebrate and raise awareness of each week in February! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally!
It's the one-off days and holidays that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in February!