With January comes the start of the year and a continuation of the festive period! We're in the throes of winter in January and although the celebrations aren't as plenteous as in other months, there's still plenty to celebrate and observe! In fact, January is overrun with month-long observances all about prioritising your health and expanding your brain. On a week-by-week basis, you'll find a list of somewhere unusual but fun observances. Don't forget those one-off holidays, either! You'll find plenty of opportunities in January to get your year off on the right foot with wellness observations and historical observances. Don't forget to swot up on those resolutions!
January Month-Long Observances
These celebrations last for the entire month of January. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them!
There's plenty to observe, celebrate and raise awareness of each week in January! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally!
It's the one-off January holidays and observances that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in January!