July Holidays and Special Days

We're in the thick of summer, now and you may notice that your sales are starting to slump, especially if your product or service isn't a summer necessity. But this is a perfect time to reconnect with your audience. Remember, social media marketing isn't always about the hard sell. It's also about finding those moments of connection between you and your target customer, those opportunities to build a rapport and establish a relationship. July sees us celebrating month-long observances like National Ice Cream Month, Women's Motorcycle Month. On a week-by-week basis, there are opportunities to connect with your audience regarding their health and wellness , lifestyles and hobbies. Like many other months, the one-off, all-day holidays and observances are the ones we most remember in July. Seek out ways to connect with your audience over these special days and build a rapport so when they're ready to spend, your product or service is at the front of their mind.

July Month-Long Celebrations

These celebrations last for the entire month of July. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them! 

  • Independent Retailer Month
  • National Black Family Month
  • National Child-Centered Divorce Month
  • National Make a Difference to Children Month
  • Social Wellness Month
  • National Grilling Month
  • National Blueberries Month
  • National Cord Blood Awareness Month
  • World Bereaved Parents Month

July Week-Long Observances

There's plenty to observe, celebrate and raise awareness of each week in July! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally! 


  • Everybody Deserves a Massage Week (third week)
  • National Parenting Gifted Children Week (third week)
  • National Zookeeper Week (third week)
  • National Independent Retailers Week (third week)

July Special Days and Observances

It's the one-off days and holidays that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in July! 

  • 1 July: International Chicken Wing Day
  • 4 July: Independence Day (US)
  • 6 July: National Fried Chicken Day
  • 7 July: Chocolate Day
  • 9 July: National Sugar Cookie Day
  • 11 July: National Mojito Day
  • 13 July: National French Fries Day
  • 17 July: World Emoji Day
  • 18 July: National Hot Dog Day
  • 19 July: National Daquiri Day
  • 20 July: Nap Day
  • 23 July: National Vanilla Ice Cream Day
  • 25 July: National Wine and Cheese Day
  • 28 July: National Hamburger Day
  • 29 July: National Lasagna Day
  • 30 July: Paperback Book Day
  • 30 July: Eid ul Adha
  • 31 July: National Avocado Day

Other Holidays and Observances

August Holidays and Observances
September Holidays and Observances
October Holidays and Observances