We're in the thick of summer, now and you may notice that your sales are starting to slump, especially if your product or service isn't a summer necessity. But this is a perfect time to reconnect with your audience. Remember, social media marketing isn't always about the hard sell. It's also about finding those moments of connection between you and your target customer, those opportunities to build a rapport and establish a relationship. July sees us celebrating month-long observances like National Ice Cream Month, Women's Motorcycle Month. On a week-by-week basis, there are opportunities to connect with your audience regarding their health and wellness , lifestyles and hobbies. Like many other months, the one-off, all-day holidays and observances are the ones we most remember in July. Seek out ways to connect with your audience over these special days and build a rapport so when they're ready to spend, your product or service is at the front of their mind.
These celebrations last for the entire month of July. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them!
There's plenty to observe, celebrate and raise awareness of each week in July! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally!
It's the one-off days and holidays that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in July!