Marketing Integration
What is marketing integration?
Marketing integration is effectively a remote marketing manager, who is available to step up and take on all your marketing tasks, leaving you free to focus on the areas of your business that fall within your zone of genius.
As a marketing integrator, I'm:
- the marketing yin to your entrepreneurial yang
- on hand to pump the brakes on your crazy marketing impulses
- the person who takes your marketing ideas and helps you vet, road test and implement them
- here to add honey to your entire marketing strategy so you can focus on the sweet spots of your entrepreneur journey
Why marketing integration?
Marketing integration is harmonious and purposeful. It's the hum of a whole hive of bees working seamlessly together to produce the finest honey. We're not talking ordinary runny honey; this is 100% organic Manuka.
How do we do integration?
My team and I work together to:
- Sense check your marketing for clarity and consistency
- Develop strategies tailored to your needs and keep an eye on the analytics to validate our decisions and back-up our methods
- Continually advise and develop strategy with your customers in mind
- Adhere to our values and our ethos, producing consistent ethical work we will be proud of
- Collaborate with you, your team or any outsourced professionals you've hired
- Operate from a platform of flexibility - things change in business all the time; we integrate best when we are flexible and adapatable
Marketing Integration Testimonial
I’d got to the point in my business where I needed some extra support, both with my own social media and with clients. I had got to know Anyo and her work for a few months and felt a connection to her approach to small business marketing.
As a visionary and creative person I have a lot of ideas, content comes pretty easy because I have a passion for writing, and my marketing needs started to shift. I reached out to Anyo because it became clear to me that her marketing knowledge and skills go far beyond writing captions for my social media.
We discussed the level of support I needed, I was looking for someone who could regularly check in with me and my team, review work, give feedback and knows my brand inside and out.
Anyo is that person.
Within days of shifting into this role within my team so much pressure had been removed, I no longer needed to worry if I’d checked things, given feedback or answered questions. We implemented marketing workflows, SOP’s and got really clear on who would be involved in my marketing, Anyo took these tasks and ran with them, within a couple of weeks we were ready to roll out the changes and I was able to get back to what I do best.
It’s funny because in online business everyone says you should hire a VA or an OBM first, but in my experience we each need a different support system. Anyo stepped into the role as Marketing Integrator with ease, she already established relationships with the team and was able to support me, my brand and our team to do the best work possible.
I couldn’t imagine doing business without Anyo and I’m so lucky to have her by my side!
- Melanie Knights of www.melanieknights.com
Author | Speaker | Podcaster
