The rain should be starting to let up and we are on the cusp of summer in May. May is truly a mixed bag of celebrations and observances from days dedicated to sci-fi film franchises and holidays celebrating tacos, there's something for everyone this month. May is a flux month - we're not quite done with spring and not yet into summer so the weather can be changeable and unpredictable, especially in the UK. You may not be able to plan outdoor campaigns or events just yet, but there are plenty of wayto fill your marketing and social media calendar this month. May is filled with month-long observances celebrating the arts and on a week-by-week basis, there's opportunities to remind people to take their safety seriously. Of course there are plenty of one-off days to celebrate this month, too. No matter your industry, I guarantee you can find something to celebrate this month!
These celebrations last for the entire month of May. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them!
There's plenty to observe, celebrate and raise awareness of each week in May! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally!
It's the one-off days and holidays that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in May!