Ah, October. The month of pumpkins, maize mazes, scarecrows and all things spooky. But October is so much more than ghouls and goblins! It is loaded with month-long observances that celebrate self-improvement, education and ethical responsibility. On a week-by-week basis, you'll find a list of observances that run the gamut from channelling your inner Marie Kondo and getting organised to encourage teenagers to pick up a book or two. Don't forget those one-off days and holidays! There are things to sink your teeth into and days to get swept away by rhyme. October is a sensational month for celebrating, let me count the ways!
These celebrations last for the entire month of October. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them!
There's plenty to observe, celebrate and raise awareness of each week in October! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally!
It's the one-off days and holidays that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in October!