September is back-to-school season. Naturally, with children refocusing on their studies, young adults going away to college and uni for the first time, September is a good month to talk about organisation, schedules and routines. Some of us find it difficult this month to switch out of holiday mode and back into work mode. Posts that are light and reliable can inspire your audience and help them as they transition. September is filled with food and health-related month-long observances. On a week-by-week basis, we move away from the health focus just a bit and start looking at technology. Of course, September is filled with festive special days - there's an occasion to observe or celebrate on most days, helping us fly through this pivotal month.
These celebrations last for the entire month of September. It doesn't matter when you mention them in your marketing, but if there is one or two relevant to your products or services, be sure to make a big deal about them!
There's plenty to observe, celebrate and raise awareness of each week in September! Highlighting week-long celebrations on your Insta or in your newsletter are great ways for joining a current conversation! Look for hashtags related to the observance to ensure your reach goes a bit further! And don't forget to spend some time checking out other posts, too. This is a great way to join the conversation and naturally build brand awareness. Remember that some of these observances may not be big in your country yet, but there's no reason you can't join in on the fun, especially if you ship your product or deliver your service globally!
It's the one-off days and holidays that can really drive sales and brand awareness! And you might be surprised to learn just how many opportunities for jumping on the bandwagon you'll have in September!